It's You Babe

Your Feel Good Story Starts Here, Begin Your Next Chapter in Comfort

Proudly manufactured in Michigan and made with materials from the U.S.A. Don’t settle for a counterfeit product that looks like ours. Our mission is to provide high quality supports to ensure that all women, receive the comfort they deserve. 

We make support happen!

Reduce back ache, muscle strains, pelvic pain and reduce ankle swelling with the Best Cradle, Embracing Belly Boostier, Basic Belly Boostier, Prenatal Cradle and Mini Cradle.  Get Pelvic floor support for prolapse bladder, prolapse uterus, vulvar varicosities, and pelvic congestion with the V2 Support and PF Press.  Try our Hip support for c-section, sacroiliac pain and hip dysplasia with the Hug My Hips and Hip Brace

Why Choose Us?

It's You Babe products may be reimbursable by your insurance provider. Below are some different modes of coverage or reimbursement.


Although we can not directly process or charge your insurance company, many insurances will cover this product. Often you will need to purchase it directly first, save the invoice and submit it to your insurance company. Here are the steps:

Call your insurance provider and ask if they will cover this type of back and pelvic support device, you may need to get pre-approval.  Ask for a link to their reimbursement policy and forms page for eligible medical devices.  After purchasing our products, send the invoice to your insurance company with their pre-approved statement and reimbursement form.  Wait for reimbursement.


If you have a Healthcare Flexible Spending Account (FSA) attached to your insurance benefit,  You can use your FSA credit card to purchase our products directly through our site. It's You Babe products are considered:

orthopedic supports or Joint support bandages. You will need to keep your It's You Babe invoice for proof of medical device purchase and always check with your insurance company for approved devices.

I highly recommend this product! This is my third pregnancy- I have back pain, leg pain, ligament pain, and pelvic pain. Wearing this makes the pain better and allows me to remain more active. I can sit/stand for longer periods of time without the pain and swelling. It also makes me sit in the correct position so the pain does not get worse. The straps on top show a little, so I just pin them to my bra straps. It took some adjusting to figure out how to wear it comfortably. If it is not comfortable at first, keep trying different adjustments until it is. I was on the border of being a medium or large, so I went with the large and it is a perfect fit. Other belts I tried were ok for standing, but I was not able to move around or sit as comfortably as I am able to do with this one. I only wish I had this supporter with my first two pregnancies!

-Pregnant and Pleased

The Best Cradle worked wonders to relieve my lower back pain in the second and third trimesters of my pregnancy. I wouldn't have survived without it!

-Satisfied Mommy

I received my embracing belly boostier in the mail yesterday! I tried it out this morning and felt instant relief. I've tried one other belly support and there is no comparison. I can breathe and sit in this one comfortably without the band jabbing into my skin. Highly recommend! Thank you, Its You Babe, LLC! ♥

-Michigan Mama

Winner of the Preferred Choice Award

About Us

Baby & Children

Winner 2017

It’s You Babe, LLC is a Northern Michigan based manufacturer of all It's You Babe products. Managed by Chris Seering, Registered Nurse, and her stalwart husband, Darrell Seering, a retired state trooper who traded in his badge for a tape measure and pair of scissors; It’s You Babe’s entire line of Prenatal Cradle products are proudly manufactured in Michigan, and Made in the USA.



Lake, Mi 48632

Store Hours

Monday — Friday

9:00 a.m-5:00 p.m.